Anny Rey Monaco is a skincare brand born in the South

of France in 1968, which quickly gained prestige through the recognition of Princess Grace Kelly.

Half a century later, the challenge was to rebrand and bring it into the modern era while staying true to its core values: timeless elegance, natural beauty, and sense of luxury. 

The challenge was to guide the brand through a complete universe overhaul: art direction, visual identity, packaging, social media, website and collateral materials.

Every detail was designed to capture the light and energy of the French Riviera, bridging classic glamour and chic femininity with the power, confidence, and independence of the modern woman.